Product designer with a founder's instinct.
15+ years turning research and experiments into products that ship, at Microsoft, SigFig, Hagerty, and early-stage startups. Now designing and building with AI, working remotely from Korea with US teams.
Four projects I’m proud of.
Microsoft Outlook
0 → 100A/B tests a year
How a three-person team changed the way Outlook decides what to build.
SigFig
$100B+AUM institution won
From CEO ideas to an MVP in six months, sold with prototypes.
Hagerty
36,757
Garages created after launch. A marketplace and self-service, built from scratch.
Me + AIDesigned and built solo
A decision engine for traders, built with Claude as my engineering partner.
Four habits that show up in every project.
Each one comes from a project you can read about below.
Find the real problem first
When a request lands, I ask what it's for. At Hagerty I answered business asks with the why and a better option.
Seen in HagertyLet experiments decide
Outlook went from about ten launches a year to 100 A/B tests, and roughly a third were large wins.
Seen in OutlookPrototype to get everyone aligned
A clickable prototype settles debates a spec can't. At SigFig, sales tested ideas with clients before we built them.
Seen in SigFig
Build with AI, judge like a designer
I set the rules and standards, Claude writes the code, and I check every result against real data.
Seen in FlowCompassFrom side project to AI-native.
I started by building my own thing, spent years in agencies and big product teams, and keep coming back to founding work.
Microsoft/Getty Images/Nintendo/EA/BioWare/Capcom/DreamWorks/Ford/Lenovo/Kohler/Kodak/Xerox/Estée Lauder/Amtrak
“Product” in “product designer” for him is not ceremonial. His skillset is more akin to a founder. … When he goes deep he goes insanely deep. When he goes broad he brings everyone along.
Anyone who’s worked with Tony or seen his work knows design has long been a superpower. But that’s far from it. “Product” in “product designer” for him is not ceremonial. His skillset is more akin to a founder. Using research, A/B tests, & data he looks for ways to use the product to probe the underlying behavioral patterns to achieve customer & business success. He masterfully oscillates between exploration for low confidence areas and expansion for high confidence areas. When he goes deep he goes insanely deep. When he goes broad he brings everyone along. An excellent collaborator and leader in any truly customer driven culture.
Not only is he an incredibly skilled visual designer with an extremely refined eye, he is also very, very fast. … If you can hire him on full-time, you should.
Not only is he an incredibly skilled visual designer with an extremely refined eye, he is also very, very fast both in comprehension and execution. He has a nimbleness of being able to understand a challenge, be it in original concept or in feedback, and execute against it in a way that 90% there on his first try. I put Tony in the unique category of talent that is freelance because he chooses to be (always in demand) and that if you can hire him on full-time, you should.
Working with Tony taught me how deep Design can go. He always brought conversations back to the problem space.
Working with Tony taught me how deep Design can go. He always brought conversations back to the problem space to make sure all of our engineering work was delivering the highest possible value.
He drives design from user needs and real data first. … This level of product focus from design is rare to find.
He drives design from user needs and real data first. He also helps quantify impact, and has organized experiment and testing based approaches for development. This level of product focus from design is rare to find.
Tony is self-driven, fearless and highly engaged.
Tony is self-driven, fearless and highly engaged. Tony has a good foundation of modern product design and data-inspired processes. In the last 6 months, his focus has been on Team Catalyst where his contributions have been research and insights on our Team culture/processes and design of our tools for a data-inspired process and data democratization.
He is always thinking about the bigger picture of a product and why it should even exist.
Tony has a great passion for the user experience and product design. It constantly comes through with the meticulous level of detail he has for working through all the various scenarios and edge cases of a product. He is always thinking about the bigger picture of a product and why it should even exist. His data driven background has set him apart from other members of our team when it comes to finer details of getting a product fully thought out. I have learned a ton from Tony and his skills have been a great compliment to our team.
His design smarts and speed were brilliant. He was a great team player who totally gets “World Class” design.
I have hired Tony as a UX Design lead to drive the innovative solutions for the Getty Images' ThinkStock brand experience for the Adobe suite of products. His design smarts and speed were brilliant. He was a great team player who totally gets "World Class" design. I wouldn't hesitate to work with him again.
Outside of design.
The things I come back to when I'm not designing.
Tobi
My dog, my walking buddy, and the reason I step away from the screen every day.
Running
Where I clear my head and work through problems.
Travel
New places and how everyday things work there.
Tech & AI
I try new tools early and keep the ones that change how I work.
Investing
Charting markets is what led to FlowCompass. I share setups on X.
Let’s talk.
I'm looking for a remote senior, principal, or founding designer role on a product I can own end to end.